THE MOST BEAUTIFUL
BOOKS
OF ROMANIA
2017

TYPE
Visual Identity +
Art Direction
CLIENT
CMFC
YEAR
2017
LOCATION
Bucharest

One word: Solitaire. A visual reference that we, children of the 90’s, get and love. In Romanian the word books also refers to playing cards; there you have it: an analogy worth turning into a visual identity. A playful approach to the national book design competition, using dynamic visuals. We decided to take it a step forward and make the catalogue into a deck of cards. Each shortlisted book on a card, photographs on the front and information on the back, all fit into a colorful hand-crafted pack.

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| Sometimes Times typeface by BoulevardLAB

| Photography Adrian Mihaiu